Cate Blanchett attends the Giorgio Armani show at Milan Fashion Week. Stefano Rellandini/AFP/Getty Images
As highlighted by CNN
In Milan, Fashion Week again confirms the role of Made in Italy on the world stage, underscoring the drive to dominate in the world of luxury and high quality. This is especially evident at Giorgio Armani’s show: refined design, flawless detailing, and models who are usually smiling. However, the Spring-Summer 2026 collection presentation – the last from the Maestro himself before his passing – took place in a restrained and ceremonial atmosphere.
The show at Pinacoteca di Brera stood out for its festive mood: models walked out in pairs or small groups in long gowns and elegant jackets, designed for the red carpet, where Armani reveals his influence. There were also more relaxed, yet stylish looks – tunics and coats with dormer collars. A live piano played, and the courtyard, lit by paper lanterns, gave the event a nearly festive feel.
Among the guests were Cate Blanchett, Richard Gere, Glenn Close, Lauren Hutton, Samuel L. Jackson, director Spike Lee, and designers Paul Smith and Dries Van Noten. All arrived in black suits, and after the show they had the opportunity to view the museum, which houses more than 120 Armani works alongside pieces by Caravaggio, Bellini, and Raphael. For many guests it was the last chance to pay homage to Armani’s influence and his role in promoting Milan on the world fashion map. A standing ovation went to Silvana Armani and Leo Dell’Orco – longtime brand partners.
New moves are also advancing at Gucci and Jil Sander. The week featured the debuts of Louise Trotter for Bottega Veneta and Dario Vitale for Versace – underscoring the activity of major houses in pushing Made in Italy even in difficult times. At the same time, Italy experienced protests and nationwide strikes; public investigations into labor at outsourcing factories of some brands underscored the challenges facing the industry. Rising luxury prices are forcing consumers to be more cautious.
Fendi, Prada and Diesel continue to stay the course. Fendi demonstrated a blend of classic and contemporary details; Prada under the leadership of Miuccia Prada together with Raf Simons strives to balance improvisation and elegance, with a focus on comfort and modernity; Diesel organized an interactive “egg hunt” through Milan: models appeared in transparent domes with QR codes nearby, and a quintet of participants gained the chance to create a personalized outfit – such a move highlights the aim to make fashion more accessible. Also Moschino, Max Mara and Sunnei demonstrate different approaches to humor, minimalism and conceptuality, affirming the viability of Made in Italy in the modern world.
Made in Italy as the driving force behind Milan Fashion Week
Milan remains the global center of luxury, where tradition meets innovation. New collaborations and innovative runway solutions underscore the leadership of Italian fashion even amid social protests and economic challenges. The audience leaves with the sense that Made in Italy continues to be the key to quality, creativity, and global brand recognition.
Other news you may find interesting:
- Louise Trotter leads Bottega Veneta with a fresh vision, emphasizing craftsmanship and subtle luxury in the 2025 Milan Fashion Week collection.
- Discover Dario Vitale’s bold debut collection as Versace’s new creative director, blending 80s spirit with modern vibrancy and redefining the iconic brand’s style.
