Ukrainian president Volodymyr Zelensky signed the order restricting promotion and ads of medicine Thursday.
The policy introduces a 3-years’ moratorium on advertisements and promotion of medicines by media oulets to ‘minimize harful effects of self-medication’, says Security Council in a statement.
It also orders the Cabinet of Ministers of Ukraine to create a ‘strategic plan’ for public health policies until 2030.
New restrictions are set to bring in line domestic promotion and ads policies in line with the EU requirements.