Snap integrates AI search engine Perplexity into Snapchat app

the Snapchat app

Snap on Thursday announced that it has signed an agreement to integrate the AI-powered search engine Perplexity directly into Snapchat. Under the agreement, Perplexity will pay Snap $400 million in cash and stock.

The agreement provides Perplexity access to more than 940 million Snapchat users, who will be able to receive answers from its AI engine while using the My AI chatbot in the app.

The new feature will be integrated into the app’s interface early next year, and revenue from this agreement will begin to accrue in 2026.

Alongside its financial results for the third quarter of 2025, Snap posted revenue of $1.51 billion, up 10% from the prior year; net loss narrowed to $104 million from $153 million. It was also reported that Snapchat+ subscriptions exceeded 17 million users.

The deal places Perplexity and Snapchat into a new reality where users will receive quick answers directly in the app. This could boost engagement and audience retention, as well as open up new monetization opportunities for the platform.

Impact on the market and users

The combination of AI capabilities with the popular social network could attract advertisers and expand the monetization potential of Snapchat+ and the entire service through new integration opportunities.

It is expected that the integration will enable Perplexity to attract new users to its search service, while Snapchat strengthens its position as a platform for quick answers and a personalized user experience.

In summary, the deal underscores the growing role of artificial intelligence in mobile search and social media, while opening new sources of growth and innovation for both companies.