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Editorial


8 Dec 2022, 15:16
Due to the new format of interaction on Instagram, the reach of Bukvy has increased by 1000%, and the number of followers has increased by 7.7 times during the 9 months of the war

On February 24, 2022, like millions of Ukrainians, Bukvy employees woke up to the sounds of Russian bombs and missiles exploding in our cities. That day and several next weeks, our editorial staff worked around the clock, gathering information about the course of the full-fledged Russian invasion and informing our readers about the events that divided the lives of Ukrainian into the periods “before” and “after” the beginning of the full-fledged war. Similarly, our approaches to communicating with the audience also changed. In a crisis situation that changes literally everything, people are looking not only for information and help, but also for simple communication, understanding that they are not alone in the world where instead of the usual things and social interaction, there is only the risk of dying, getting crippled, losing loved ones.

Published in News