‘Bukvy’ continues to publish investigative materials about how government officials and their surrogates use fake accounts to promote narratives on Facebook.
Ratings are a capricious thing that needs constant attention and support. It is especially difficult to to create the semblance of ‘people’s love and approval’ in social networks, where one person can sometimes appear in dozens of avatars, names and accounts. Moreover, the attempts to use bot farms attract the attention not of a potential voter, but of law enforcement officers.
Today social media platforms make us face a grave challenge of dealing with alternative facts, fake news and mirco-targeting ads that politicians use against their rivals and critics.