Ratings are a capricious thing that needs constant attention and support. It is especially difficult to to create the semblance of ‘people’s love and approval’ in social networks, where one person can sometimes appear in dozens of avatars, names and accounts. Moreover, the attempts to use bot farms attract the attention not of a potential voter, but of law enforcement officers.
Creative director of ROA Patrick Stengbye talking about the shoes he chooses for running, what the brand will surprise us with in 2024 and President Zelensky’s style